ONLY jeans for women
Jeans are a great, classic favourite. They can safely be described as one of the most important must-haves in every woman’s wardrobe. You’ll find countless jeans in different fits, washes, cuts and details. At ONLY, we are denim experts, so if you’re looking for your new favourite pair of jeans, you’ve come to the right place. We put our heart and soul into developing great jeans for women with innovative fits, raw washes and details.
What types of jeans are there?
Jeans are one of the most essential elements of any wardrobe, and over time, denim has evolved into a universe of fits, silhouettes and details, each highlighting something different. When we talk about jeans today, it’s no longer just about colour or wash, it’s mainly about shape. The fit ultimately determines how a pair of jeans
feels and how it moves with the body. That’s why it’s important to know the difference between the most popular types of jeans, so you can find the pair that best suits your needs, whether you’re going for classic, modern or timeless denim. Denim culture has created several iconic fits that continue to return season after season. Straight jeans, wide jeans, flared and bootcut jeans, mom jeans and skinny jeans are among the most sought-after styles, and each type has its own history and character. Below, you’ll find an overview of the most popular types of jeans for women, making it easier to navigate the denim universe and find your new favourite.
- Straight fit. Straight jeans are one of the most classic and timeless jean types. The style is defined by its straight leg from hip to ankle, creating a clean and balanced silhouette without being too tight or too loose. This type of jeans delivers a natural and harmonious look, making it popular with both minimalists and denim lovers who want a pair of jeans that lasts year after year. Straight jeans are known for their versatility and are often referred to as “the original fit”, as they closely resemble the jeans that originally defined denim culture. It’s a fit that highlights the structure of the fabric and offers a stable shape that works in both raw denim and softer, more flexible qualities. In recent years, this fit has seen a strong comeback because it suits many different body types and creates a calm, balanced aesthetic.
- Wide leg fit. Wide leg jeans are made for those who prefer a more statement-making and spacious silhouette. The style features wide legs all the way down, and the added volume makes wide jeans a modern, fashion forward denim choice. The wide fit creates a relaxed and confident expression while delivering a beautiful flow around the legs. Jeans with wide legs are especially popular within the new generation of denim trends, where comfort and visual weight play a key role. The loose fit allows for space, movement and a statement look that clearly stands out from classic fits. Wide leg jeans have quickly become one of the most in-demand categories, as they combine trend appeal with long-lasting design and work in both raw and lighter denim washes.
- Flared & Bootcut fit. Flared jeans and bootcut jeans are two related denim fits that share the characteristic flare at the leg. Flared jeans feature a pronounced outward shape where the leg widens from the knee down, while bootcut jeans have a more subtle flare designed to accommodate boots, hence the name. Both styles are inspired by retro denim from the 70s and 90s but have since become modern classics. Flared and bootcut jeans create an elegant and dynamic silhouette, with the focus on the sculptural drape of the denim. The long lines give the jeans a flattering shape, and the gradual flare makes them feel both balanced and refined. These styles are particularly popular with those who want jeans with extra character without compromising a well-proportioned look.
- Mom fit. Mom jeans are inspired by 90s denim and are characterised by a high waist, roomy hips and legs that taper slightly towards the ankle. This combination gives mom jeans an authentic vintage vibe that has become one of the most sought-after fits today. The style highlights the waist and provides a relaxed structure around the hips, creating a natural, softly curved shape without feeling tight. Mom jeans frequently appear in timeless, casual denim collections because they combine comfort, nostalgia and modern denim design. They’re especially popular with those who want jeans with personality and authenticity and who appreciate a fit that isn’t too tight but still offers definition.
- Skinny jeans. have been one of the most popular jean fits for many years, and although trends evolve, skinny jeans remain a staple in the denim universe. This style is defined by its close-fitting silhouette from waist to ankle, following the body’s lines to create a streamlined look. Most skinny jeans are made from stretch denim, offering movement and comfort while helping the jeans retain their shape. The close fit makes skinny jeans an obvious choice for those who want flexible jeans that feel lightweight and fitted without being restrictive. Skinny jeans are a strong example of how denim can be both timeless and modern, and the style continues to be a favourite for those who want a clean, defined silhouette.
- [Barrel fit. Barrel fit jeans are a modern take on denim that stands apart from more traditional fits. The style is characterised by its slightly rounded, barrel-shaped silhouette, with added volume around the thighs and knees and a tapered ankle. This distinctive shape gives the jeans a three-dimensional effect, creating movement and dynamism without compromising comfort. Barrel jeans are often made from softer stretch denim that follows the body while maintaining structure and shape. The result is a silhouette that feels modern and distinctive, yet easy to integrate into any wardrobe. Barrel fit jeans are especially popular with those looking for a denim fit with edge and character, where the shape of the leg becomes a central design element. Today, barrel jeans have found their place in both casual and more refined collections, as they successfully combine volume and definition in a way few other fits can. The rounded shape subtly highlights the proportions of the leg in a visually interesting way, making this fit ideal for anyone wanting a modern twist on classic jeans. Barrel fit has therefore become a sought-after choice in the modern denim universe, where fit, movement and a unique expression play a key role.
- Boyfriend fit. Boyfriend fit jeans are a relaxed and comfortable alternative to more fitted styles. Inspired by menswear but adapted to women’s proportions, this fit offers a looser silhouette with extra room around the hips, thighs and rise. The result is a laid-back, cool look where comfort and freedom of movement take centre stage without losing structure or shape. Boyfriend jeans typically feature a low or mid rise and a straight leg, allowing the roomy fit to be balanced with a harmonious silhouette. Denim for boyfriend fits is often made from softer qualities, sometimes with stretch, so the jeans feel light and comfortable all day long. Boyfriend jeans have been popular for many seasons because they combine an urban, relaxed feel with timeless denim design. This fit is ideal for those who want jeans with character that can be worn casually without compromising on fit. The boyfriend fit highlights a modern, effortless style, where the roomy silhouette allows for comfort and movement, while the straight leg prevents the jeans from feeling overly voluminous. It’s a fit that perfectly suits the modern woman’s wardrobe, where functionality, comfort and style go hand in hand.
Low waist jeans, mid waist jeans or high waist jeans?
Which waist height should you choose? When choosing jeans, waist height is one of the most important factors for both fit and comfort. The rise determines where the jeans sit on the body, how they highlight your proportions and how they work with different outfits. At ONLY, we offer jeans in a range of waist heights, so you can find the fit that best suits you and your body type.
- Low waist jeans, also known as low rise jeans, sit at or just below the hips. They provide more room around the waist and a relaxed fit with freedom of movement. Low waist jeans can be particularly suitable if you have a shorter torso and longer legs, as they can visually elongate the upper body. For body shapes with narrower hips, a low rise waistband can add a little volume and create a more balanced silhouette. Low waist jeans work well with tops where the waistband becomes a natural part of the outfit and can be styled with both short and longer tops without compromising comfort.
- Mid waist jeans, also known as mid rise jeans, sit between the hips and the navel. This waist height offers a balanced fit that sits comfortably around the stomach without feeling tight, while proportionally highlighting the hips. Mid waist jeans are versatile and suit most body types. They work with shirts, blouses and t-shirts that can be tucked in or worn loose over the waistband. This rise provides stability and comfort, making mid waist jeans a reliable choice for everyday wear, work and relaxed outfits.
- High waist jeans, also known as high-rise jeans, sit at or above the navel and accentuate the waist. They create balanced proportions between the torso and legs and deliver a flattering cut. High waist jeans fit closely to the body without feeling restrictive, offering comfort while visually defining the waist. This rise works well with tucked-in tops or fitted styles that allow the waistband to become part of the outfit. High waist jeans highlight the waist and help create a harmonious silhouette, while working well with different types of tops and occasions.
- How do you choose the right waist height? The choice between low waist, mid waist and high waist depends on your body type, comfort and personal style. Low waist offers more room around the hips, mid waist creates a balanced fit, and high waist highlights the waist and defines the proportions between legs and torso. At ONLY, you’ll find all three waist heights, so you can choose the one that best suits you and your needs.
What material are jeans made from?
When looking for your next pair of jeans, comfort is a key factor. Here, the material typically plays a major role in how comfortable the jeans feel and how they look. Most jeans are made from denim, which in its basic form consists of tightly woven cotton. This material gives denim trousers their characteristic strength, durability and long lifespan. Cotton jeans are naturally breathable, comfortable against the skin and suitable for daily wear. Classic jeans are often made almost entirely from cotton, resulting in a rigid and authentic denim feel that softens over time and moulds to the body, giving the jeans a personal expression.
- Elastane for comfort and movement. Many modern jeans contain a small percentage of elastane, making stretch jeans more flexible and comfortable. Even the smallest amount of elastane makes a big difference, allowing the fabric to stretch and move with the body without losing its shape. This is especially important in slim fit, skinny and other close-fitting styles, where comfort and freedom of movement are essential. Elastane also helps the jeans retain their shape over time, even after repeated wear.
- Polyester for shape retention and durability. Some denim blends include polyester, which increases durability and helps the jeans maintain their fit. Polyester can also extend colour longevity, meaning dark denim doesn’t fade as quickly. This combination of cotton, elastane and polyester makes jeans both robust and long-lasting while enhancing comfort, without compromising the classic denim look.
- The difference between rigid and stretch denim. It’s important to understand the difference between rigid cotton jeans and stretch denim jeans. Rigid jeans are typically made from pure cotton and develop their unique look and natural fades over time, while stretch jeans contain elastane and sometimes polyester, making them soft and comfortable from day one. Stretch denim also retains its shape better and is ideal for both everyday wear and work, where freedom of movement matters.
- Why material matters. The material of your jeans has a significant impact on comfort, fit and durability. Cotton jeans offer a classic, authentic look that improves with time, while jeans with elastane and polyester combine flexibility with long-lasting wear. Knowing the material helps you choose the best jeans for your style and needs.
How to wash your jeans
Washing jeans requires more care than many people realise, especially if you want to preserve the fit, colour and soft feel of the fabric for years to come. Denim is a material that evolves over time, which is exactly why it’s important to treat your jeans as gently as possible. Many people wash their jeans far too often, but the truth is that jeans rarely need machine washing. In fact, they often benefit more from being worn and aired rather than washed, and the better you care for them, the longer they’ll retain both colour and shape.
- How often should jeans be washed? Most denim experts recommend washing jeans only when absolutely necessary. Jeans lose colour every time they’re washed, and indigo dye fades, especially where the fabric naturally creases. These creases and tones are what make denim beautiful and personal, which is why frequent washing is one of the main reasons jeans quickly start to look worn. If your jeans just need freshening up, you can simply hang them outside or leave them in the bathroom while you take a hot shower. This is a gentle and effective way to remove odours without exposing the fabric to unnecessary wear.
- Freshen jeans without washing. Before considering a machine wash, you can often opt for a much gentler method. If your jeans aren’t dirty but have absorbed a slight odour, hang them out to air for a day. Natural ventilation refreshes the fabric and is one of the gentlest ways to care for denim. If you get a small stain, treat the area locally with a damp cloth and mild soap. This causes far less wear than a full wash and is often perfectly sufficient.
- How to wash jeans properly. If your jeans need a proper wash, there are several steps you can take to protect the denim as much as possible. Always turn your jeans inside out, as this protects the outer colour and reduces the risk of white wash marks. Use cold water, either by hand or on a gentle cycle in the washing machine. Lower temperatures help preserve colour and prevent shrinkage. Choose a mild, liquid detergent, as powder can lodge in the fibres and cause light streaks. Avoid fabric softener altogether, as it can negatively affect colour and alter the fabric’s structure. When washing new jeans for the first time, it’s a good idea to wash them separately, as denim can release a lot of dye in the first few washes.
- Drying jeans. How you dry your jeans has a big impact on the lifespan of the fabric. Always avoid the tumble dryer, as heat can damage the fibres and permanently alter the fit. Instead, air-dry your jeans in the shade, where the colour is best protected. Direct sunlight can fade the fabric, so shade is the best option, even if drying takes a little longer. When hanging jeans to dry, you can leave them inside out to reduce colour impact and ensure more even drying.
- Repairs and longevity. Even high-quality jeans can develop small holes or signs of wear over time, especially at the knees or around the pockets. Instead of replacing them, consider having them repaired – denim often looks even better after a repair. A tailor can reinforce weak areas or neatly mend small holes, extending the life of your jeans while adding extra character. Many people even choose to repair jeans as part of the look, as denim naturally develops a unique patina over time.
How to style your jeans
Jeans are one of the most versatile items you can have in your wardrobe, which is why styling plays such an important role in the denim universe. With the right cut, waist height and a few well-chosen styling tricks, your jeans can easily be adapted for everyday wear, work and evenings out. Whether you prefer classic denim or more trend-driven styles, it’s all about creating balance between fit, tops and accessories.
- For everyday wear: Jeans are perfect for relaxed looks where comfort and simplicity are key. Pair your jeans with a classic t-shirt, a lightweight knit or a casual shirt for an effortless outfit that works all day. Straight jeans, mom jeans and boyfriend fits are ideal everyday choices, offering freedom of movement and a relaxed feel. Complete the look with trainers or flat boots for a comfortable yet polished result.
- For work and more polished days: Jeans can easily be part of a more polished outfit. Choose a pair in a dark wash or with a more structured fit, such as straight, bootcut or slim fit. Style them with a shirt, a refined knit or a blazer for a professional yet relaxed look. Mid waist and high waist jeans are particularly well-suited here, as they offer a flattering fit and a more cohesive expression. Add boots or loafers for an elegant finish.
- For parties and evening wear: Jeans can easily be dressed up for more festive occasions. Flared jeans, skinny jeans or high waist styles are perfect for creating a feminine, defined silhouette. Pair them with a fitted top, a dressy blouse or a [short jacket](category= on-short-jackets), and let the jeans form the foundation of your outfit. Heels or elegant boots add extra length to the legs and elevate the look without compromising comfort.
- Layered styling: Jeans are ideal for layered outfits. Use cardigans, jackets, trench coats or blazers to add depth and variation to your look. Oversized tops can be balanced with more fitted jeans, while wide-leg or barrel fit jeans work best with shorter or more fitted tops to maintain proportions.
- Accessories make the difference: Small details can transform the entire look. A [belt](category=on-accessories-belts] can highlight the waist and add structure, while bags, jewellery and scarves can add personality. Jeans are a neutral base, making it easy to play with accessories without the outfit feeling overwhelming. In short, jeans are a styling cornerstone of the wardrobe. With a few adjustments, the same pair of jeans can be worn again and again in new combinations that suit both your everyday life and your plans. That’s exactly why jeans never go out of fashion, they adapt to your style. No matter the season, jeans for women are a must have. Jeans are timeless and can be styled for any occasion.
Find your new favourite jeans at ONLY
Jeans are the foundation of your wardrobe and follow you through everyday life and changing seasons. The right pair of jeans can give you confidence, comfort and an expression that feels completely right for you. Whether you’re into classic silhouettes, modern fits or denim with an edge, it’s all about finding jeans that suit your style. At ONLY, you’ll find a wide selection of jeans for women in different fits, waist heights and materials, making it easy to find the pair that matches your needs. From timeless favourites to trend-driven styles, our denim is designed with a focus on fit, quality and freedom of movement. Explore our selection, experiment with different fits and washes, and find the jeans that feel right, now and for years to come. Your next favourite pair is waiting at ONLY.



























































